Veranda - Make the most of the great outdoors
Thursday 14th October, 2010
Recognising the trend to 'cross-over' conservatories, Ultraframe has introduced a new life style room that will definitely capture consumers imagination.
Conservatories have always been an excellent way for consumers to blur the margin between home and garden, but Ultraframe is taking the idea to a new level with its Veranda conservatory. The glazing bars in the roof oversail and carry the glass with it, to form a protected pocket where the consumer can sit in the garden but be protected from the worst of the elements.
Moreover, on a warm day - by using large in line sliders or bi-folds - the consumer then has a much bigger space to enjoy, perfect for families!!
The Veranda conservatory looks stunning when foiled in one of a series of standard colours, in this case Sage Green. Colour options can be selected internally or externally, which again helps with the positioning of Veranda as something altogether new.
Externally, the aluminium powder coated half round beam provides structural support to the over sailing glazing and glazing bars - but it also acts as an integral gutter. This beam/integral gutter then features stop end spigots that seal the gutter at one end and are then 'spliced' onto an oak post to support the open side of the Veranda conservatory. At the design stage, aluminium down pipes can be selected or the rain water can be directed down hanging chains, again further integrating the ‘room outside’ into the garden.
Retailers have the option to specify and select either the standard Classic roof or opt for the recently introduced Classic Plus roof. Classic Plus comes complete with built-in tracks for the fitment of fabric panelled shading devices - these too are made by Ultraframe and are called Shades. On a typical Veranda conservatory, inside the Shades could be a soft fabric to theme through with the consumers choice of home furnishings whilst outside under the oversailing eaves/glazing they would be manufactured from a hard wearing and weatherproof fabric, akin to that used in awnings.
When selling and promoting Veranda, retailers can be more innovative with the side walls - one side can be a masonry wall and the other glazed or, both walls can be masonry. The options are wide open and it's this that also helps to reposition Veranda as something completely different.
Visitors to Glassex can see the Veranda conservatory on Ultraframe’s stand – and they can marvel at how this style is going to delight consumers.
Matthew Glover MD of Conservatory Outlet, one of the fastest growing retail chains in the country saw Ultraframe’s Veranda at last years Glassex and just had to have one. Says Matthew,” When I walked on to Ultraframe's stand at Glassex last year I just knew I had to have a Veranda. The existing foiled conservatory I had on my home looked tired and I had already changed my windows for cream PVC ones which looked stunning. It’s fair to say that my wife and family love the new Veranda, and the addition of the full width doors improves access to the garden and at the same time integrates it more into the home".
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Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.
The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. Ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.
In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.
For further media information:
Ultraframe (UK) Ltd