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Innovate or Die!

31st October 2008

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Twenty five years after the doors first opened for business, innovation is still at the heart of Ultraframe, one of the Ribble Valley’s most respected and well known companies. The company is the leading designer and manufacturer of conservatory roofing systems and has enjoyed an enviable reputation within the conservatory trade over the years thanks to its commitment to constantly reviewing and refining its portfolio, ensuring that its products are the most technologically advanced on the market. Advances in such technology have allowed Ultraframe to design conservatory roofing systems which are suitable for year-round use, allowing homeowners to add a valuable and flexible new living space to their homes.

Whilst many of the innovative features of the roofing system, designed by the companies renowned Research & Development team relate to structural matters, the team also closely watch consumer trends to ensure that Ultraframe conservatory systems are not only structurally sound, but are also beautiful additions to a home.

The Ultraframe Orangery and the Super Duty Eaves Beam are some of the latest products to go to market, and are already tempting discerning homeowners. The Orangery is a new take on the traditional Orangery style conservatory, brought up to date with the very latest technology from Ultraframe. Classical styling meets with contemporary clean lines to provide a unique way to add light and space to your home, with the reassurance of the Ultraframe brand name.
 
Mark Hanson, Marketing Manager at Ultraframe, commented: “The Orangery is a fantastic addition to our already extensive range of top quality conservatory systems and allows homeowners to add a touch of the ‘wow’ factor to their home. Now only does the Orangery look stunning, but as with all Ultraframe conservatory systems, structural integrity is assured, along with market leading technology which means that this flexible new living space can be used whatever the weather.”

The Super Duty Eaves Beam has been designed by Ultraframe in response to the growing trend for bi-fold doors, which slide back, allowing a full side of a conservatory to be opened up, creating a true link between the home and garden. As the doors have become more popular thanks to their exposure on popular home improvement programmes such as Grand Designs, Ultraframe realised that a solution was needed to ensure the structural performance of conservatories featuring the doors, as opening up a large expanse of the conservatory means there is a requirement for a lintel-type support across the top of the opening to ensure the weight of the roof does not cause the structure to bow. The Super Duty Eaves Beam is fitted as part of the normal conservatory installation by the installer, and provides total peace of mind for homeowners.
 
Mark Hanson concluded: “The Orangery and Super Duty Eaves Beam are exciting new products that we have recently launched to the market. The Research & Development team at Ultraframe are renowned in the industry for their innovative thinking and these 2 latest products are a great example of that. A new division has been established within Ultraframe, to allow some of our most talented designers to focus on designing brand new products to allow Ultraframe to retain our position as market leader. As we move forward, our roots will remain firmly in the conservatory market where we made our name, but the design team are also focussed on finding new and innovative solutions to home improvement needs, using the extensive skills of our people and the principles of the conservatory technology that we have developed over the last 25 years. The market may be tough right now, but with our continued investment in Research & development, Ultraframe has an exciting future ahead.”
 
For further details about Ultraframe’s extensive range of market leading conservatory roofing systems, including the new Orangery, call 01200 429929 to speak to a member of the retail team to discover how an Ultraframe conservatory could transform your home.

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