Classic from Ultraframe onwards and upwards

Mark Hanson, Marketing Manager at Ultraframe, looks at the next generation Classic .

The next generation Classic from Ultraframe is on sale now. From the outside the roof retains its existing look whilst underneath it continues to use the same robust engineering.

Inside is where it all changes…… how is the next generation Classic different?

• It has deeper chunkier internals, so the glazing bars mimic timber joists
• It becomes the most thermally efficient roof on the market– our famous pvc chambered wall technology is now deployed internally as well as externally
• It has enhanced ventilation, with eavesflow between bars at the eaves, giving enhanced crossflow ventilation and better comfort levels
• The ridge board profile is deeper and uses chambered technology too and is the perfect place to hide cable runs or recess spotlights

Internal view of the Ultraframe Classic Plus conservatory roof showing the t-sections

One item not changing is how it all fits together – simple, snap together, nice tight joints and everything pre-prepped. The team at Ultraframe are proud of the next generation roof …… it’s called Classic Plus.

Although previewed at Glassex, it went on general sale in January. Adoption of the Classic Plus is gaining momentum but there is still the opportunity to be amongst the first to use it – so it gives you something exclusive in your sales area.

Some retailers are adopting Classic Plus because of the extra features and benefits outlined above whilst others are adopting it because they like the looks and it’s relative scarcity. However, another group of retailers are making Classic Plus their roof of choice because they can fit Shades, the latest product from Ultraframe. Shades are fabric wrapped frames that integrate into the Classic Plus roof.

Once you have adopted the Classic Plus roof you can promote Shades at the same time as you sell the conservatory or …… can give yourself another income stream by selling and promoting them later.

Shades seamlessly fit into the Classic Plus roof and are a contemporary means to create privacy, enhance winter comfort levels and provide dappled screening in summer – and they make the overall conservatory look better and more finished.

Ultraframe Classic Plus conservatory roof with Shades

Your consumer can choose from one of 22 fabrics or 13 wood weaves. Each offers differing levels of light transmittance, solar protection and energy efficiency. Together these 35 options enhance your buyers home.

The key benefits of Shades are;

• Contemporary or traditional fabric options
• Soft dappled light in summer and reduction of heat build up
• Fully integrated with the virtual elimination of dust traps and light gaps ( when compared to pleated blinds)
• Total guarantee from one source
• Intelligent fabrics virtually act like triple glazing

Shades can be fitted to the whole roof, one slope or even just in one panel– it’s up to your customer. We can even make the rectangular panels slide up and down.

Shades are very straightforward and they are far more cost effective than retro fitted blinds.

So – as a go ahead retailer - why not be amongst the first to use it? Why not check out the case study on Paxton’s, a medium sized conservatory retailer in Saffron Walden?

For further information, please talk to you local fabricator, distributor or call Ultraframe on 0843 208 6971 or visit  and be the first to see ultraframe TV.




Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.

The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. Ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.

In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.

For further media information:
Mark Hanson
Ultraframe (UK) Ltd
Salthill Road
01200 452375