Jardine's majors on Classic Plus Roof

Jardine Windows and Conservatories is on the coast of Lancashire just north of Blackpool and is a family owned and run company.

Husband and wife team Adrian and Jill Jardine are the proprietors ably supported by five office based staff and three permanent teams of fitters. The company operates out of immaculate premises in Thornton Cleveleys and has four conservatories in its showroom and a new Orangery extension which is part of the showroom and which also doubles up as an office for Contracts Manager Marco Galota.

Internal view of the Ultraframe Classic Plus conservatory

Adrian has worked in the home improvement sector for over 25 years and commented “Jardine’s is performing strongly and we are busy despite the economic climate – we have recently used one of our internal show conservatories to display a local company’s high end kitchens. We have found that both the kitchen company and us have generated additional leads for each other, with Jardine particularly benefiting from Orangery extension enquiries”.

Here is the rest of the story from Marco,“ We started to promote the new Classic Plus roof as soon as it was available. We saw the new glazing bar sections and immediately grasped what this opportunity was about. We always offer the consumer the chance – at point of sale – to pay a modest uplift to get Classic Plus instead of the standard roof. We explain to them that in the future – if they want or need ‘blinds’ the roof is pre-engineered ready. So far we have found a staggering 80% of our customers have paid the £200-400 upgrade cost. We have found that most of the customers who have bought a conservatory featuring the Classic Plus roof are wanting to wait 12 months, to see how their new room performs during a full 4 seasons – we are diarising follow up activity to our customers on the first birthday of the completion of their conservatory”.

Ultraframe Classic Plus conservatory with Shades fitted

Continued Marco,“ Whilst we have Shades in our new Orangery we take a conscious decision NOT to oversell them ( and so bump up the overall conservatory sales price) at the initial client consultation – our focus is on getting them buying the Classic Plus upgrade. Adrian and I are very pleased with our strategy and how these products from Ultraframe – incidentally which no other system company can do – are helping us develop our brand and offer locally”.

View a copy of this article as it appeared in Conservatory Magazine


Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.

The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. Ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.

In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.

For further media information:
Mark Hanson
Ultraframe (UK) Ltd
Salthill Road
01200 452375