Tuesday 21st August, 2007
Ultraframe are supporting members of their elite Ultra Installer Scheme, by investing in an ongoing consumer brand building campaign to generate sales leads from consumers who are interested in adding a conservatory to their home. The campaign is part of an ongoing strategy to encourage consumers to appoint approved members of the Ultra Installer Scheme to fit their conservatory.
Coverage in the consumer press over recent months has included headline sponsorship of the prestigious Daily Telegraph Self-Build Awards, adverts in Move or Improve magazine, a newswire to 70,000 subscribers of home interest magazines and a competition in Ideal Home magazine for one reader to win a £15,000 conservatory. Any consumer editorial undertaken by ultraframe always explains to a consumer the importance of the roof in the overall conservatory structure and then goes on to explain why they should choose an ultraframe roof and how to find an Ultra Installer to fit their conservatory for them. Consumers are directed to the inspirational ultraframe website (www.ultraframe.com) or to the dedicated consumer call centre for lead data to be captured and then passed to the nearest Ultra Installers.
Mark Hanson, Marketing Manager at ultraframe, commented: “ultraframe work hard to educate consumers about the importance of specifying an ultraframe roof for their conservatory, using a wide range of consumer home interest titles and their accompanying websites and e-marketing tools. In the last 3 months we have generated well over 1000 leads for our members, which are converting consistently into conservatory sales. By promoting the ultraframe brand within such high profile and well-respected media as the Daily Telegraph, Ideal Home magazine and Homebuilding & Renovating magazine, we are helping consumers to understand that we are the market-leading brand, with the most configurable and technologically advanced system and that we are also able to put them in touch with approved Ultra Installers for their total peace of mind.”
For further details about the Ultra Installer Scheme contact the ultraframe marketing team on 01200 452375 or visit www.ultraframe.com to request an application pack.
- Ends -
Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.
The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.
In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.
For further media information:
Ultraframe (UK) Ltd