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Ultraframe support Ultra Installers with retail campaign

21st August 2007

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Ultraframe are supporting members of their elite Ultra Installer Scheme, by investing in an ongoing consumer brand building campaign to generate sales leads from consumers who are interested in adding a conservatory to their home. The campaign is part of an ongoing strategy to encourage consumers to appoint approved members of the Ultra Installer Scheme to fit their conservatory.

Coverage in the consumer press over recent months has included headline sponsorship of the prestigious Daily Telegraph Self-Build Awards, adverts in Move or Improve magazine, a newswire to 70,000 subscribers of home interest magazines and a competition in Ideal Home magazine for one reader to win a £15,000 conservatory. Any consumer editorial undertaken by ultraframe always explains to a consumer the importance of the roof in the overall conservatory structure and then goes on to explain why they should choose an ultraframe roof and how to find an Ultra Installer to fit their conservatory for them. Consumers are directed to the inspirational ultraframe website or to the dedicated consumer call centre for lead data to be captured and then passed to the nearest Ultra Installers.

Mark Hanson, Marketing Manager at ultraframe, commented: “ultraframe work hard to educate consumers about the importance of specifying an ultraframe roof for their conservatory, using a wide range of consumer home interest titles and their accompanying websites and e-marketing tools. In the last 3 months we have generated well over 1000 leads for our members, which are converting consistently into conservatory sales. By promoting the ultraframe brand within such high profile and well-respected media as the Daily Telegraph, Ideal Home magazine and Homebuilding & Renovating magazine, we are helping consumers to understand that we are the market-leading brand, with the most configurable and technologically advanced system and that we are also able to put them in touch with approved Ultra Installers for their total peace of mind.”  

For further details about the Ultra Installer Scheme contact the Ultraframe marketing team on 01200 452375 to request an application pack.

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