Wednesday 23rd May, 2007
The ultraframe marketing team have recently re-invigorated it's website's splash page as part of their branding strategy. The updated page captures the elegance and versatility of ultraframe products, using a selection of striking conservatory images.
The splash page receives hundreds of visitors per day, ranging from homeowners searching for information about how to choose, design and build a dream conservatory, to fabricators and installers seeking a world-class supplier of conservatory roofing systems. Visitors can link through to their chosen website – the ultraframe consumer site or trade site.
Marketing Manager at ultraframe, Mark Hanson commented: “We receive many thousands of visitors per year to our splash page. As the gateway to our UK Trade and Consumer websites it is essential for the page to be inviting and inspiring, whilst also clearly directing people to the most relevant website for them. The stylish format of the splash page fits well with that of the established consumer and trade sites.”
The Homepage also contains links for French, Dutch and German speaking ‘browsers’ to direct them to the ultraframe Export department where they can contact the team with product and sales enquiries.
The UK Consumer site attracts thousands of homeowners every month and provides a range of services to assist potential purchasers in choosing, designing and building their dream conservatory. Helpful information is available about every stage of the conservatory buying process, from tips on planning permission, right through to choosing a style and deciding on glazing options. Visitors can also request a FREE copy of the ultraframe Essential Guide to Conservatories and find their nearest member of the Ultra Installer Scheme. Since January, the site has generated thousands of sales leads for Ultra Installers, driven by a successful Pay Per Click campaign with Google.
ultraframe’s Trade website is a useful information resource for fabricators and installers to view the latest news and products from ultraframe and request an application pack for the Ultra Installer Scheme.
Mark Hanson concluded: “Using the Internet is now often the first port of call for people within the industry and homeowners alike, when researching a conservatory project. Our trade and consumer websites are regularly updated to keep them fresh and interesting for visitors and we believe the updated splash page reflects the quality of the ultraframe brand, providing a suitably impactful first impression.”
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Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.
The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.
In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.
For further media information:
Ultraframe (UK) Ltd