Guide to Success for Ultra Installers

Tuesday 20th November, 2007

Ultraframe has recently launched issue 5 of their flagship retail brochure, the Essential Guide to Conservatories. Exclusively for use by Ultra Installers, the brochure has been re-vamped to further enhance its feel as a top-end, glossy consumer lifestyle magazine, and guides homeowners right through the conservatory planning process.

Topics covered include essentials such as planning permission, choosing a style and glazing options right through to colour schemes and revamping the surrounding garden.

Mark Hanson, Marketing Manager at Ultraframe commented: “We believe that equipping our customers with the best tools to do the job is vital. As part of our process of continual improvement, based on customer feedback we have updated the Essential Guide – adding back in some information that had been lost from previous issues and creating a completely new style, which we believe will appeal greatly to consumers. Add in a selection of stunning imagery and strong calls to action about choosing an Ultra Installer and we are confident that the brochure has a winning formula. Members of our Ultra Installer Scheme worked closely with us to develop issue 5 and feedback to what was already a popular item in our literature portfolio so far has been great. We are confident that our customers will welcome the enhancements to what was already a popular item in our literature portfolio.

Information from the popular Ultraframe Conservatory Maintenance Guide has also been incorporated into the Essential Guide, to ensure that not only do homeowners know what to consider when choosing a conservatory – but also, how to care for their conservatory once it has been installed.

Ultra Installer, Justin Lynch of Select products in Leeds commented: “Ultraframe have produced some outstanding retail brochures over the years but we feel that version 5 of the Essential Guide is the best to date. The magazine-style and the wealth of useful and interesting information about choosing a conservatory makes this an informative read, which our customers have responded extremely well to. Messages throughout reinforce the importance of choosing a member of the Ultra Installer Scheme, giving potential customers further reassurance that we will provide them with a first-class service. We didn’t think that version 4 could be bettered, but Ultraframe have gone and done it!”

The Ultra Installer Scheme is an elite group of installation companies across the UK who are independently vetted on an ongoing basis by the BBA. For further details about the Scheme visit www.ultraframe.com or call Mark Hanson on 01200 452375.

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Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.

The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. Ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.

In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.

For further media information:
Mark Hanson
Ultraframe (UK) Ltd
Salthill Road
Clitheroe
Lancashire
BB7 1PE
01200 452375
Mark.hanson@ultraframe.co.uk