Monday 10th April, 2006
Linda Doughty concluded; “We have developed an industry leading marketing support package for Ultraframe customers which delivers cost effective and innovative techniques to maximise sales.”
All of these items use the buying power of Ultraframe and all the installers in the scheme to bring costs well below what an individual installer would have to pay if they were to source the same items themselves. In many cases the costs are only a fraction of the prices.
Linda Doughty continued; “The Ultraframe Conservatory Portfolio is a leaflet version of the Directory and is a cost effective version for use at shows and exhibitions. Ultra Installers can choose from a wide range of standard marketing materials, either in standard templates that can be customised with their own logo, or the use of photography and styles to create a more bespoke final product. PR support and other tangible marketing guidance is also available.”
Ultraframe will also be showcasing its extensive range of retail marketing literature at Glassex which clearly shows the benefits of using Ultraframe products. The Ultraframe Conservatory Directory is a comprehensive and stylish presentation brochure featuring the full range of conservatory styles, ancillaries and options, guaranteed to impress potential customers and convert a sale.
“We are determined to put the right tools in the hands of our installers to make their job of marketing and selling to homeowners even easier, said Linda Doughty, Ultraframe’s Marketing Director. “We need to encourage and support individual companies to consider which techniques will be the most effective for their businesses and supply them with tools which they can personalise to attract those new targets and grow sales.”
Ultraframe works closely with its installers to help them select the marketing tools that would be right for their business and then encourages them to use the selected tools in the most cost effective way.
Alan Russill, partner at Russill Windows explained: “We have always known that we could not just sit and wait for the phone to ring, but as a small business we still had never got around to marketing ourselves properly. Receiving the Marketing Toolbox has helped give us the ideas, guidance and confidence to start being proactive about promoting our services and products. Since we are small our budget is limited but the Toolbox showed us how to tailor a marketing campaign to suit our requirements and how to get the most impact by keeping our marketing focused and cost effective.”
Ultra Installer Scheme member, Russill Windows, based in Hythe in Kent, is successfully marketing itself for the first time with help from the Marketing Toolbox. As a small family run business the company try to keep overheads to a minimum and although the company recognised the importance of marketing it was uncertain of where to begin.
New items introduced into the Marketing Toolbox include, branded clothing ranges, referral rewards and branded corporate stationery. These join the already extensive range of marketing materials including, advertisements (display, directory, radio etc.), mailers, drop leaflets, inserts, vehicle and showroom decals and displays, business stationery, referral cards, consumer brochures, sign boards and site banners. One of the most valuable additions to the marketing toolbox is access and use of the extensive Ultraframe photo library which includes staged product sets with people and furnishings which would cost an enormous sum of money to reproduce.
The comprehensive Marketing Toolbox offered to members of The Guild Approved Ultra Installer Scheme just got even better. To help installers stimulate demand, increase leads and improve sales conversions, Ultraframe has added further tools and cost effective marketing techniques to give its installers the best competitive advantage. The comprehensive and wide ranging package is designed to meet the individual needs of companies and make the job of selling to the homeowner even easier.