Tuesday 24th January, 2006
Leading conservatory roofing systems company, Ultraframe, has held a series of workshops for members of its Guild Approved Ultra Installer Scheme across the UK. The events introduced Scheme members to the Scheme’s exclusive new Insurance Backed Guarantee and presented an opportunity to preview and trial exciting new product developments.
The new Insurance Backed Guarantee from Ultraframe is exclusively available to Ultra Installers. Alongside a Certificate of Authenticity for all Ultraframe roofs, the Insurance Backed Guarantee (IBG) gives homeowners the ultimate in peace of mind by covering them financially should their installer should cease to trade.
The IBG is fully comprehensive and comes at the extremely competitive price of £18.50 + Insurance Premium Tax per conservatory up to a retail value of £25,000. This includes 25% deposit protection and work in progress cover.
Ultra Installers attending the events also had the benefit of receiving an exclusive preview of Framelock, Ultraframe’s revolutionary new product to be launched at Glassex 2006. Framelock is a new side frame fastening system which connects to the Ultraframe roof using easy-to-fit Clicklock technology. It uniquely ensures the structural integrity of the complete conservatory by integrating the load bearing capabilities of both the roof and side frames for the first time.
Ultraframe also introduced installers to its new Tie Bar Replacement Kit which offers an innovative and comprehensive alternative to the traditional tie bar. Whilst giving a greater level of structural stability than available with any competitor tie bar alternatives, it also offers simple installation for the fitter and a more pleasing aesthetic for those consumers who do not like the appearance of a tie bar in their conservatory.
Marketing Director at Ultraframe, Linda Doughty commented: “The workshops were a great opportunity to introduce and talk our Ultra Installers through Ultraframe’s new product and service offerings. They also created an ideal venue for Ultraframe staff to meet our customers face to face and encourage a flow of communication from both sides. We can listen to feedback from Installers regarding the Scheme and Ultraframe products, which ultimately means we can respond better to their needs and help them offer the best possible service to their customers.”
Members of Ultraframe’s Guild Approved Ultra Installer Scheme have undergone independent inspections by the BBA, which gives them a head start in advance of any Building Regulations introduced and increases their credibility with homeowners. Benefits of the Scheme include immediate communication about ‘hot’ sales leads, monthly updates on consumer referrals through the Ultraframe call centre and website, as well as outstanding marketing support to help boost business.
Mark Ashwell of Trademark Windows attended the London workshop. He said: “The event was really useful. It enabled me to network with people in the business and we were able to discuss how we are finding the Scheme and share our ideas and comments with fellow Ultra Installers and Ultraframe representatives.”
Installers were also reminded of the advantages of using Ultraframe’s Marketing Toolbox service to assist them with ideas and production of their own promotional activities. The Toolbox is designed to take the stress and time burden out of marketing their company by offering easy-to-use templates for personalisation to produce items such as radio campaigns, promotional literature and advertising.
Linda Doughty concluded: “The workshops have been of great value for everyone involved and Ultra Installers can look forward to similar events in the near future.”