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High Tech celebrates an Ultra successful month

23rd July 2005

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Cheltenham-based High Tech Windows Limited has had double reasons for celebration this month. The company generated a significant number of sales leads by exhibiting at the Malvern Spring Garden Show and became the first Guild Approved Ultra Installer to pass inspection, doing so with flying colours.

John Green, Sales Director at High Tech Windows, said: “It’s been an Ultra good month for us! The Malvern Spring Garden Show was attended by over 100,000 visitors and it proved to be a perfect sales platform. The marketing support we received from Ultraframe made a huge difference to our presence, in particular, the use of its roadshow display vehicle which proved to be a real attention grabber! We were delighted with the results and have already converted seven sales to the value of £71,000. We are now eagerly awaiting the Cheltenham Ideal Home Exhibition where we will be exhibiting with the Ultraframe vehicle again.”

Ultraframe victorian conservatory

To complete its month of success High Tech Windows’ team of 80 staff, including 11 specialist installation teams also achieved an impressive 89 points out of 100 in a vetted Ultraframe assessment as part of its membership of Ultraframe’s Ultra Installer Scheme. The company was appraised on six key stages of their business including enquiry handling, sales processing, surveying, buying, installation and after sales service.

Linda Doughty, Marketing Director at Ultraframe, commented: “Ultraframe is delighted with High Tech Windows’ assessment results. It was the first company to pass the vetting process for our Guild Approved Ultra Installer Scheme when it started last year, now it is the first installer to pass the new vetted inspection. Quality workmanship is extremely important to homeowners and this outstanding result goes a long way to promote the value of High Tech’s standards. They are just the type of company our scheme was established to promote and we are very happy to recommend High Tech Windows to homeowners and generate more business leads for them.”

John Green explained why High Tech Windows was so keen to become a member of the scheme. “Over the last ten years we have concentrated on specialising in conservatories and this has become core to our business. Currently it is very difficult for homeowners to differentiate between one product and another, and even more so, between one conservatory company and another, ensuring they avoid cowboy builders. We believe that the Ultraframe scheme is a positive industry initiative that not only prepares installers for expected Building Regulations, but also actively promotes good practice.”

It is common knowledge that the introduction of a system of self assessment, similar to the FENSA scheme for replacement windows, is likely to form part of the impending Building Regulations for conservatories and John Green is particularly impressed by Ultraframe’s preparation for the new guidelines. He continued; “Ultraframe is leading the industry and taking many steps, both in its innovative products and service initiatives to prepare its customers. We believe membership of its Ultra Installer Scheme will place us in a strong competitive position as regulations come into force.”

High Tech Windows has been a sole supplier of Ultraframe roofing systems for fifteen years and prides itself on providing a complete quality service package.

High Tech Windows Ltd was founded in 1984. Based in Cheltenham it covers a large surrounding area from Weston-Super-Mare to the South and Worcester to the North. Over the last ten years High Tech Windows Ltd has specialised in conservatories, although window and door installations continue to make up approximately 40% of the company’s turnover. They install an average of 350 conservatories each year and boasts almost 30,000 customers and an annual turnover of six million pounds.

High Tech Windows Ltd has two large show sites, including an indoor showroom in Cheltenham and a garden centre conservatory show site in Bristol.

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