Conservatory Magazine Nov 07 - FOCUS ON Forward Thinking

Conservatory Magazine Nov 07  FOCUS ON Forward Thinking

In years gone by a tidy show site, neat stack of brochures and a knowledgeable salesman were the essential ingredients to securing a conservatory sale. Consumers were happy to come and learn from the salesman about what product they should have and what style they should select, often at the expense of what they would have chosen themselves had they truly understood the concept of the range and the technology available.

These days, largely due to the advent of the Internet, consumers are much more savvy when researching high-ticket items such as conservatories. More now than ever, they are aware of the need to avoid cowboy builders, ensure adequate thermal performance and the requirement for premium customer service.

Step forward Cheadle Glass; a Stockport based installer of high quality conservatories and designer and manufacturer of an inspirational range of bespoke glass products; from one-off pieces of furniture to kitchen splashbacks. Founded in 1968, Cheadle Glass is still run by the same family today and has learnt that whilst the reassurance and reputation of a family-run business are all important, the key to staying ahead of the game is moving with the times, a fact that is demonstrated through their commitment to adopting the very latest product and service initiatives, such as the ultraframe’s new Orangery-style conservatory and membership of the Ultra Installer Scheme.

The Orangery style roof has recently been introduced by the market leading designers and manufacturers of conservatory systems and is a fantastic product for companies like Cheadle Glass who want to offer their customers the ultimate in choice and the chance to create an unusual and striking addition to their home. Always keen to be innovators, Cheadle Glass worked closely with Ultraframe on the very first build of the new style roof, which systemises the installation of a traditional atrium style conservatory, using the very latest technology from ultraframe. The stunning result floods the adjoining rooms with light and the interior height of the Orangery crates a feeling of grandeur that is sure to appeal to the discerning homeowner.
Ultraframe Orangery, installed by Cheadle Glass
Keith Flowers, Managing Director at Cheadle Glass commented: “Whilst Cheadle Glass has changed and expanded over the last 39 years, we have always stuck to our ethos of providing our customers with innovative, top quality products and the new Orangery from Ultraframe fitted perfectly with this way of thinking. Everyone who has seen it has been bowled over by the classic looks, whilst being reassured by the high level of technology that is standard with any Ultraframe product. We believe that offering the latest products, coupled with good old fashioned service is a winning combination and we joined the Ultra Installer Scheme to further reassure consumers of our commitment to proving a first class service every step of the way.”

The Ultra Installer Scheme was established by ultraframe in 2004 to allow consumers to select an installation company with peace of mind, knowing that every member of the elite Scheme undergoes stringent ongoing assessments by ultraframe and the BBA.

Mark Hanson, Ultra Installer Scheme Manager commented: “Cheadle Glass embodies everything that it means to be an Ultra Installer. They have a long-standing reputation in their local area for product and service excellence, yet never stand still in either of these areas – they are always keen to adopt our latest products and also realise that membership of an independently approved Scheme, such as the Ultra Installer Scheme, demonstrates that not only can they supply premium products – they can supply them with exemplary service levels to make the buying process hassle free. Cheadle Glass has also worked with us on the development of our consumer DVD, providing valuable input to ensure that this is the number one retail sales tool available on the market today.”

So, it appears that these days to succeed, an installation company needs to have it all – heritage, reputation, the latest product range and measurable service levels to demonstrate to today’s consumers that they are the right company for the job. It seems that Cheadle Glass realised this many years ago and their continued and growing success is testament to their ability to work hard, move with the times and above all else listen and respond to the ever-changing needs of the consumer.

For further information about Cheadle Glass call 0161 4806644 or visit

For further information about Ultraframe or the Ultra Installer Scheme call 01200 443311 or visit

- Ends -
October 07

Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.

The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. Ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.

In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.

For further media information:
Mark Hanson
Ultraframe (UK) Ltd
Salthill Road
01200 452375