Monday 5th February, 2007
Members of the Ultra Installer Scheme have benefited from over 3000 leads since September! Changes to the Ultraframe website, coupled with a pay per click campaign have resulted in the phenomenal number of sales leads.
Ultraframe established the Ultra Installer Scheme in 2004 to assist consumers in their search for a reputable installation company. Members undergo a thorough vetting process, which includes the checking of homeowner references by the Guild of Master Craftsmen and specially devised and ongoing BBA inspections, which take into account all aspects of the conservatory buying process. Only once an applicant has achieved the minimum pass mark in each stage of the application process, are they accepted into this elite group of installation companies.
For Ultra Installers, one of the main benefits of membership are the sales leads and referrals generated by Ultraframe via their dedicated consumer call centre and inspirational consumer website.
Since September 06, the website alone has generated over 3000 sales leads for Ultra Installers across the United Kingdom. Mark Hanson, Ultra Installer Scheme Manager comments: “We continually listen to feedback from our Ultra Installers so we can continue to develop the Scheme in line with their wishes. Our marketing team was set the challenge of increasing the number of sales leads we were generating for members and so we undertook a pay per click campaign with Google and also made some tweaks to our consumer website. The result has been outstanding, with leads pouring in at an amazing rate. We are thrilled to have been able to respond to the desires of our Ultra Installers and are enjoying the positive feedback about conversions which we have received from our members since the changes were implemented.”
Alex Fellows, Proprietor of Vale Conservatories, located in Staines, near London is reaping the rewards of joining the Scheme. The company, which recently celebrated two years of membership, has reported £150,000 worth of new business as a result of leads generated through the Ultraframe website.
Alex Fellows commented: “We are delighted with the conversion rate of new business that membership to the scheme has generated. In the past two years we have been referred over 250 times and have seen a fantastic number of leads coming through recently. The leads are sent to us by email with the full contact details for a consumer who wants to discuss their conservatory project – all we have to do is pick up the phone, it’s that easy.”
“Providing our customers with unbeatable quality is paramount to our continued success. Ultraframe is synonymous with superior engineering of conservatory roofing systems and by joining the Ultra Installer Scheme we can reassure our customers that they will receive a superior installation service too. This Scheme has given Vale a real competitive advantage - homeowners view it as an instant recognition of quality, the proof of which is in the new business secured.”
Ultra Installers are committed to providing customer service excellence and offering the latest Ultraframe products to achieve the conservatory of their customer’s dreams. Membership of the Ultra Installer Scheme is a great way of demonstrating this commitment to quality and means that sales have increased for many members.
Mark Hanson concluded: “We are confident that our Ultra Installers are the elite within the industry and we believe that consumers who visit our website looking for peace of mind during this important decision making process, can expect a positive buying experience from any one of our members. By providing members with quality sales leads we can help them to grow their businesses. This, coupled with our market leading products and other Ultraframe initiatives such as the Certificate of Authenticity gives our customers the edge. More and more consumers are using the Internet as the primary research tool for high-ticket purchases such as conservatories. We have harnessed this trend and used it to create ongoing sales leads for our members. The Ultra Installer Scheme offers installers a genuine way to differentiate themselves from the competition and reassure potential customers of their commitment to excellence.”
If you would like to join the Ultra Installer Scheme, or for further information, contact Alison Elliott on 01200 452332 or visit www.ultraframe.com to request an information pack.