Tuesday 22nd March, 2005
After a very successful first year, the Ultraframe Registered Conservatory Installer Scheme has over 100 members and has introduced a number of new initiatives along with a new name, The Guild Approved Ultra Installer Scheme. The first installer scheme of its kind in the industry, Ultraframe has announced an affiliation with the BBA, launched an exclusive marketing toolbox, introduced an Insurance Backed Guarantee and established a comprehensive consumer marketing campaign to generate even more sale referrals and give its Ultra Installers increased competitive advantage.
To make the Guild Approved Ultra Installer scheme the most trusted in the industry and to give installers further credibility with homeowners, installation companies wishing to join the scheme will be required to meet even more stringent vetting criteria. Market leader, Ultraframe has joined forces with the BBA to ensure independent inspections of installations and office processes.
Linda Doughty, Marketing Director at Ultraframe said: “Last year The Ultra Installer Scheme achieved GGF affiliation and now we have established a relationship with the BBA. This is great news for our scheme members: not only will they continue to benefit from huge business benefits and discounts, but will have a head start to meeting the standards required by the expected changes to building regulations. Affiliation with the BBA will not only further benefit homeowners but also scheme members who can be proud to be part of a scheme which promotes the highest quality products and standards of installation.”
Installers who join the scheme also benefit from direct sales referrals. The scheme is supported by a huge consumer campaign in the mainstream home interest media, alongside a new consumer website, www.ultraframe-conservatories.co.uk , and the Ultraframe Ultra Guide to Conservatories, all of which recommend that conservatory buyers appoint an Ultra Installer.
Linda Doughty continued: “All consumers who contact Ultraframe via the web or our dedicated call centre are automatically referred to three local Scheme members in their area. This year they will also be offered promotional offers which can only be used with Guild Approved Ultra Installers. All Scheme members receive monthly updates about the number of sales leads and referrals they have received, details of the numbers of visitors to their page on the Ultraframe website and updates on consumer activity. It all adds up to more business for members and peace of mind for consumers.”
Ultraframe has also launched an enhanced package of marketing support tools exclusively for Ultra Installers. The Marketing Toolbox includes a full range of template materials including door drop flyers, advertising templates, radio campaigns, public relations support, promotional gifts and stationery are just a selection of the tools available. Scheme members can create personalised marketing campaigns with minimal effort and at a fraction of the usual cost.
Linda Doughty continued: “Installers are able to personalise all these items with their own logos and contact details, even choosing their own imagery to suit their own part of the country. Installers benefit from negotiated preferential rates and the templates help relieve the time burden that marketing activity places on busy installers.”
Further benefits made available to scheme members include the opportunity to sell an Insurance Backed Guarantee (IBG) policy, to avoid potential problems if an installer was to go out of business. Special rates have been negotiated on behalf of scheme members, who can offer the IBG as an extra value item to their customers.
Linda concluded: “The enhancements to the Guild Approved Ultra Installers Scheme is further evidence of Ultraframe’s drive to offer a range of products and services which offer a unique value proposition to all our customer groups.”