Tuesday 21st August, 2007
Ultraframe have revised their Ultra Installer Scheme to bring increased benefits for members. The Scheme, which is now in its fourth year, has around 100 members around the UK who are committed to raising standards within the industry and proving customer service excellence to consumers.
For several years the BBA has been involved in the Ultra Installer Scheme, providing independent inspections as part of the application and membership process to maintain the high standards of the industry’s elite approval Scheme. The BBA has now taken on a greater role, also proving administrative support for the Scheme.
Martyn Reed, Head of Inspections at the BBA commented: “We are delighted to have taken on an increased role in the Ultra Installer Scheme. It is fantastic that Ultraframe are creating a new role for themselves in the industry through initiatives such as the Ultra Installer Scheme, which help to raise standards and ensure that consumers can have peace of mind when appointing a conservatory installer. The BBA is already involved in approving various products used in the glazing industry and in providing inspection services in support of FENSA so had a natural affinity with the Ultra Installer Scheme.”
Members will now be able to benefit from monthly payments and a lower annual membership cost. Outstanding benefits already in place, such as access to sales leads generated by Ultraframe, exclusive use of the Essential Guide to Conservatories and exclusive use of an Insurance Backed Guarantee all remain in place. To represent the next step in the development of the Scheme a new logo has been developed for use by members.
Graham Gibson, Ultra Installer Scheme member and Partner at David Gibson Conservatories in Bangor, Northern Ireland, commented: “We value our approval as an Ultra Installer immensely and are pleased to see that Ultraframe continue to progress and develop the Scheme. The enhanced involvement of the BBA in the Scheme brings further credibility, as they are a well-respected independent body with authority across trade and consumer markets. The new logo is a great way to mark this next stage in the future of the Ultra Installer Scheme. In addition to the existing benefits that we already enjoy such as sales leads and use of exclusive literature, these developments make for a great Scheme which we are proud to be a member of.”
Due to the popularity of the Ultra Installer Scheme, a waiting list is now in existence in many areas of the UK. Applicants must pass a full day on-site assessment by a BBA inspector and receive positive references from previous customers. Inspections and reference checks are ongoing throughout membership to maintain the high standards of the Scheme.
Mark Hanson, Ultra Installer Scheme Manager, commented: “The BBA has been an important part of the Ultra Installer Scheme for some time now and the respect that our members have for them meant that they were a natural choice when we had a requirement for extra support within the Scheme. We are now generating around 500 leads per month for members and continue to challenge ourselves to provide the very best service possible for our members, whilst striving to be the ‘Consumer’s Champion’, by assisting homeowners in finding reputable and accredited installation companies. The new logo has been well received by members and is a natural step to represent our continued investment in the Scheme.”
Ultraframe are supporting members of the elite Scheme, by investing in an ongoing consumer brand building campaign to generate sales leads from consumers who are interested in adding a conservatory to their home. The campaign is part of an ongoing strategy to encourage consumers to appoint approved members of the Ultra Installer Scheme to fit their conservatory.
Coverage in the consumer press over recent months has included headline sponsorship of the prestigious Daily Telegraph Self-Build Awards, adverts in Move or Improve magazine, a newswire to 70,000 subscribers of home interest magazines and a competition in Ideal Home magazine for one reader to win a £15,000 conservatory. Any consumer editorial undertaken by Ultraframe always explains to a consumer the importance of the roof in the overall conservatory structure and then goes on to explain why they should choose an Ultraframe roof and how to find an Ultra Installer to fit their conservatory for them. Consumers are directed to the inspirational Ultraframe website (www.ultraframe.com) or to the dedicated consumer call centre for lead data to be captured and then passed to the nearest Ultra Installers.
Mark Hanson, commented: “Ultraframe work hard to educate consumers about the importance of specifying an Ultraframe roof for their conservatory, using a wide range of consumer home interest titles and their accompanying websites and e-marketing tools. In the last 3 months we have generated well over 1000 leads for our members, which are converting consistently into conservatory sales. By promoting the Ultraframe brand within such high profile and well-respected media as the Daily Telegraph, Ideal Home magazine and Homebuilding & Renovating magazine, we are helping consumers to understand that we are the market-leading brand, with the most configurable and technologically advanced system and that we are also able to put them in touch with approved Ultra Installers for their total peace of mind. We believe that this ongoing consumer promotion, together with the enhanced involvement from the BBA, makes for a successful future for the Ultra Installer Scheme.”
To find out more about the Ultra Installer Scheme contact the Ultraframe Marketing team on 01200 452375 or visit www.ultraframe.com to request an application pack.
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Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.
The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. Ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.
In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.
For further media information:
Ultraframe (UK) Ltd