Tuesday 22nd March, 2005
Glassex 2005 sees Ultraframe step up its fight against cowboy builders with the introduction of the industry’s first Certificate of Authenticity. The certificate is designed to increase consumer confidence and peace of mind by giving homeowners proof that they are receiving the high quality Ultraframe conservatory roof that they have ordered.
After encountering a number of cases in which homeowners had major problems with what they believed to be a quality Ultraframe roof, only to find out that in fact it was an inferior roof fitted by rogue traders, Ultraframe decided to take action.
Linda Doughty, Marketing Director at Ultraframe, said: “We became aware of the problem of ‘passing off’ after homeowners called our customer care centre to complain about their recently installed conservatory roofs. When our experts went to the sites to inspect the roofs they discovered that the roof was not the Ultraframe product the homeowners had requested, but a cheaper, poor quality roof that had often been badly fitted as well. Our Certificate of Authenticity is the ideal way to prevent more cases like this occurring in the future. We want to restore consumer confidence in an industry whose reputation has been tarnished by a few rogue builders delivering poor workmanship, service and products.”
The Certificate of Authenticity will be included in a new Homeowner Pack given to the consumer on completion of their conservatory. By filling in a registration card and sending it freepost back to Ultraframe, they will shortly receive their signed Certificate of Authenticity, guaranteeing that their roof is a market leading Ultraframe product. Homeowners will also receive an Ultraframe Maintenance Handbook packed with advice on how to make the most of their conservatory and keep it looking as good as new.
A further benefit of the Certificate of Authenticity for consumers is that it can be included with house deeds and passed onto the new homeowner when moving. In the unlikely event of a problem occurring with the conservatory the new owner can then contact Ultraframe who can advise accordingly, or put the homeowner in contact with the company who installed it. For the consumer wishing to sell their property the certificate is also an additional selling point that they can offer prospective buyers.
Linda concluded: “As the market leader, Ultraframe is committed to improving the industry’s image by taking a proactive stance against ‘cowboys’ and raising industry standards. We are continually working to ensure consumers’ peace of mind and helping our customers stand out amongst their competitors by making sure that they can offer homeowners the best all round conservatory package.”