Next Generation Classic roof offers retailers new sales potential

Mark Hanson, Marketing Manager at Ultraframe, looks at the next generation Classic roof.

The next generation Classic roof from Ultraframe has been on sale for nearly 12 months now. From the outside the roof retains its existing look whilst underneath it continues to use the same robust engineering.

Inside is where it all changes…… how is the next generation Classic different?

• It has deeper chunkier internals, so the glazing bars mimic timber joists
• It becomes the most thermally efficient roof on the market– our famous uPVC chambered wall technology is now deployed internally as well as externally
• It has enhanced ventilation, with eavesflow between bars at the eaves, giving enhanced crossflow ventilation and better comfort levels
• The ridge board profile is deeper and uses chambered technology too and is the perfect place to hide cable runs or recess spotlights

Ultraframe Classic Plus conservatory roof components

One item not changing is how it all fits together – simple, snap together, nice tight joints and everything pre-prepped. The team at Ultraframe are proud of the next generation roof …… it’s called Classic Plus.

Adoption of the Classic Plus is gaining momentum – where do you stand on using it? Are you embracing it wholeheartedly or are you sitting back and waiting to see what happens?

Some retailers are adopting Classic Plus because of the extra features and benefits outlined above whilst others are adopting it because they like the looks and because it’s something new. However, another group of retailers are making Classic Plus their roof of choice because it gives them the option to sell Shades, the latest product from Ultraframe. Shades are fabric wrapped frames that integrate into the Classic Plus roof.

Ultraframe Classic Plus conservatory

Some retailers are promoting Classic Plus on every occasion whilst some retailers are ‘picking and choosing’ which prospects to pitch to. Those self same retailers are choosing to promote Shades at the same time as the initial conservatory sale ……..and some are choosing to promote them later and give themselves another income stream.

Shades seamlessly fit into the Classic Plus roof and are a contemporary means to create privacy, enhance winter comfort levels and provide dappled screening in summer – and they make the overall conservatory look better and more finished.

Ultraframe Classic Plus roof with the Ultraframe Shades

Your consumer can choose from one of 22 fabrics or 13 wood weaves. Each offers differing levels of light transmittance, solar protection and energy efficiency. Together these 35 options enhance your buyers home.

The key benefits of Shades are;

• Contemporary or traditional fabric options
• Soft dappled light in summer and reduction of heat build up
• Fully integrated with the virtual elimination of dust traps and light gaps ( when compared to pleated blinds)
• Total guarantee from one source
• Intelligent fabrics virtually act like triple glazing

Shades can be fitted to the whole roof, one slope or even just in one panel– it’s up to your customer. We can even make the rectangular panels slide up and down.

Ultraframe Classic Plus roof featuring Ultraframe Shades

Shades are very straightforward and they are far more cost effective than retro fitted blinds.

So – as a go ahead retailer - why not be amongst the first to use it? Why not check out the case study on Jardine’s ,a medium sized family owned and run conservatory retailer on the Fylde Coast?

For further information, please talk to you local fabricator, distributor or call Ultraframe on 0843 208 6971 or visit and be the first to see ultraframe TV.

View a copy of the article as it appeared in Conservatory Magazine




Ultraframe deliver innovative and top quality conservatory roof systems for the trade which suit all styles, all applications, all consumer types and which offer excellent value for money.

The market leading company invests heavily in research and development to provide the most technologically advanced and stylish conservatory roofing solutions, maximising light and space. Ultraframe are at the forefront of conservatory design and its systems are mainly used in the home improvement sector but also in new housing and commercial applications in the UK and Europe.

In 2006 the privately owned Latium Group, which has many interests within the glass & glazing and home improvement markets acquired Ultraframe. The Latium Group is owned by entrepreneur Brian Kennedy.

For further media information:
Mark Hanson
Ultraframe (UK) Ltd
Salthill Road
01200 452375