Ultra Installers benefit from Ideal Home Show
Tuesday 3rd May 2005
A striking gable-fronted conservatory by Ultraframe has proved a big hit with visitors to this year’s Ideal Home Show. Ultraframe exhibited at the UK’s largest home improvement show at Earl’s Court as part of its substantial consumer marketing campaign. 350,000 visitors attended the show and Ultraframe generated 3,000 referrals, for members of its Guild Approved Ultra Installer Scheme.
The 3m x 3m Gable-fronted conservatory formed part of Ideal Home Magazine’s room set displays whose interiors were designed to reflect different world styles. The Ultraframe conservatory represented a contemporary British interior complete with computer station, lounge area and direct access to a patio garden. It will feature in the April issue of Ideal Home Magazine.
Linda Doughty, Marketing Director at Ultraframe, said: “We worked closely with designers at Ideal Home Magazine to create a conservatory interior that demonstrated new ways of using space, light and decoration for the ultimate in home improvement. The show was a great platform to promote the Guild Approved Ultra Installer Scheme directly to the public. For every referral generated at the show homeowners have been recommended three Ultra Installers in their area. They will also receive a free copy of the Ultra Guide to Conservatories containing all the information a homeowner needs to plan a conservatory, from choosing a style to suit their home and the benefits of using an Ultra Installer.”
The Ultra Installer Scheme recently set up in partnership with the BBA, and in May launched an exclusive marketing tool box and an insurance backed guarantee to generate increased sales referrals and give its Ultra Installers a further competitive advantage. All scheme members also get monthly updates on the number of sales referrals they have received, the number of visitors to their company’s page on the Ultraframe website,the latest news on Ultraframe’s consumer marketing activity and training opportunities.
Linda Doughty concluded: “Enhancements to our Ultra Installer Scheme all add up to more business for its members and complete peace of mind for consumers.”
To find out more about the benefits of joining the Ultra Installer Scheme visit www.ultraframe.com or call 0870 414 1007.
